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The Cheshire Press (an imprint of The Cheshire Group, Inc)...
One of our newest publications is a wonderful poetry book
titled VIEWPOINTS by Barbara Bulova Brown,.. Not
just for the poetry-lover, VIEWPOINTS is a collection
of a quarter century of Ms Brown’s work, which includes
black and white illustrations of her oil paintings, drawings
and photographs. The author welcomes
the reader to participate in her journey. The book features
an honest account of various moments and thoughts describing
an arc from youth through marriage and widowhood to the present.
Ms Brown treats life’s rewards as well as its trials,
from the irksome to the outrageous, via such topics as childhood,
marriage, home-owning, politics, art, nature, aging, illness
and death. In Dark Musings: In the early lightness of
night/It is not and is a challenge/To see that which you cannot…
Back in the thinning thick/Where woodpeckers knock beak on
bark/Of hollowing over-watered trees…You can order
a copy of this book for yourself or as a gift just
click on this link.
This is the 77th issue of The Better Mousetrap.
We have archived the most recent issues on our web site. It
is easy to review them. Just click
here for the list or go to the Cheshire
Group web site and click on the link that says "Newsletter
YOU DANGLING CARROTS IN FRONT OF CARNIVORES?
the headline for its services, Sibson & Company posed
this question about carrots and carnivores. The ad copy attached
to the headline was complete blather, promising that Sibson
& Company would “help you feed your
top talent and unlock the real value of your business”
but the headline is great. The question is a good one.
Take a few moments to think
If you are in business (and
even if you’re not), it almost goes without saying that
there is something you want someone to do. E.g.: buy your
product, accept your job offer, give you their business, put
more effort, commitment and enthusiasm into working in your
company or your department, exchange a negative attitude for
a position one, do homework assignments—in short, you
want something. What?
Next, ask yourself what you
are doing now to gain that objective. Is your tactic working?
If not, could you be offering
the wrong motivation? Could you could be dangling carrots
in front of carnivores?
Here are some carrots-to-carnivores
“Let’s all give
that extra push to get profits up by the end of the quarter!”
This company has no profit sharing, so it means very little
to the employees whether profits are up or not.
“But you save money when
you switch from AT&T to Sprint!”
When the prospect owns a lot
of AT&T stock, switching to a competitive phone service
“This is your golden opportunity
to learn to play the piano, so you have to practice, practice,
To the kid who is dying to learn
acoustic guitar and play in a rock band, practicing hours
of Schumann and Brahms on the piano is not an attractive substitute.
Before you begin tying a string
to a pretty bunch of fresh carrots, take the time to learn
something about the folks you want to entice. Do they like
carrots? If they don’t care for carrots, you’re
not going to win them. Try a steak.
names are different these days. A new computer company risked
a sort of corporate in-joke by incorporating as F5. (F5 is
the refresh key on the computer keyboard.) Heh-heh.
A drive along America’s
technology highway (Route 128, to you) provides a lexicon
of unfamiliar company names—names
Sometimes companies with solid,
well recognized names shed those names in favor of strange
ones. Examples: Expedx (once the staid and respected Carter-Rice
Paper Co.). Unisource (formerly Rouke-Eno Paper). Carter-Rice
and Rouke-Eno had paper in their names; Expedx and Unisource
could be suppliers of animal fertilizer.
The naming prize, however, should
probably go to Imtx. The brains of this young company assembled
their name from a curious, and meaningless, combination of
letters. Their rationale? To secure imtx as a domain name—and
since no one had dibs on the odd moniker, imtx.com they became.
IT SO THAT YOUR MOTHER CAN UNDERSTAND IT.
Chicago Manual of Style is nearly four inches thick.
Entire college courses are devoted to teaching people
to communicate clearly. Editors wield red pencils in
an effort to make communication
clearer. But perhaps Bill Laberis, a former editor of
ComputerWorld, has the best advice for anyone with something
to communicate. Give it the mommy test, he advises.
Write it so your mother can understand it.
[PostScript: I once attended a lecture hosted by the
witty publisher of a high tech magazine. Wishing to
make a comparative illustration of difficulty, he said,
“It would be like explaining nuclear fusion to
your mother.” There was great laughter in which
I joined. Then I realized that if either of my children
had been in the audience, they would have been splitting
their sides over the idea of explaining nuclear fusion
to me. I stopped laughing.]
FOR WINNING AN ARGUMENT.
an opposer is very attached to a position—and you are
not—back off. It's not worth it."
"A very good way of getting
out of an argument you seem to be losing is to ask something
like, 'What do you think we are arguing about?' Whatever answer
is returned, say, 'Oh, I see. I though you meant something
"Always attack the reasons
for a claim, not the claim itself."
"First Rule for Dealing
With a Fanatic: Don't!"
"The only way to deal with
a nonlistener is with patience and repetition."
"If your opposer says 'Everybody
knows' —and you don't know—then your opposer is
How To Win An Argument, Michael A. Gilbert
John Wiley & Sons
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