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The Cheshire Press (an imprint of The Cheshire Group, Inc)...
One of our newest publications is a wonderful poetry book
titled VIEWPOINTS by Barbara Bulova Brown,.. Not
just for the poetry-lover, VIEWPOINTS is a collection
of a quarter century of Ms Brown’s work, which includes
black and white illustrations of her oil paintings, drawings
and photographs. The author welcomes
the reader to participate in her journey. The book features
an honest account of various moments and thoughts describing
an arc from youth through marriage and widowhood to the present.
Ms Brown treats life’s rewards as well as its trials,
from the irksome to the outrageous, via such topics as childhood,
marriage, home-owning, politics, art, nature, aging, illness
and death. In Dark Musings: In the early lightness of
night/It is not and is a challenge/To see that which you cannot…
Back in the thinning thick/Where woodpeckers knock beak on
bark/Of hollowing over-watered trees…You can order
a copy of this book for yourself or as a gift just
click on this link.
This is the 76th issue of The Better Mousetrap.
We have archived the most recent issues on our web site. It
is easy to review them. Just click
here for the list or go to the Cheshire
Group web site and click on the link that says "Newsletter
is what we call the value a company builds up during its years
in business. While it seems intangible, goodwill has an actual
monetary value. In the past few years goodwill has been calculated
at 18% to 82% of corporate worth. Here
is a website which discusses the value of goodwill in today's
economy Clearly it is time to pay more attention to the
old idea of goodwill. It probably won't surprise you to find
out goodwill has gone upscale. Now it is called reputation
Identity: What your company says it is, including how you
want to be perceived.
What stakeholders think your company is
And while your were still thinking
in terms of old goodwill, PR giant Hill & Knowlton has
buffed it up and designed a reputation protection system.
Before we protect our reputations, however, we will do well
to understand them. Therefore, we'll take a look at what reputation
means, at the things that affect a company's reputation and
finally, at the reasons reputation is important.
WHAT REPUTATION MEANS:
has three elements:
Personality: What your company is, including its character
WHAT AFFECTS YOUR COMPANY'S
Financial performance and long term investment value
2. Quality of management
3. Quality of service and products
4. Customer Service
5. The ability to attract, develop and retain staff
6. Ability and preparedness to communicate
7. Social policies and responsibility
WHY REPUTATION IS IMPORTANT
of your different stakeholders has different priorities. Investors
and financial people are most concerned with the first two
issues. Customers care about 3 and 4. Employees are interested
in 5 and 6. And the general public look at 7.
Obviously reputations must be
managed on all seven levels.
Now look back at the first paragraph.
Your reputation can translate into monetary terms—up
to 82% of a company's worth. Look again at your universe of
stakeholders, You have several groups to please: investors,
customers, employees and the general public. And each segment
has a different agenda that you must satisfy. Your reputation
affects issues like customer satisfaction and loyalty, employee
retention and investor relations, and to some extent they
affect each other. A potential investor seeing a high employee
turn over may be disinclined to come across with cash.
Here's what Hill & Knowlton
said about reputation or goodwill: [It] is a state of mind.
It is a set of memories, perceptions and opinion that sit
in your stakeholder's consciousness."
Communication with your stakeholders,
the PR giant advises, lies at the heart of all reputation
Knowlton was acquired many years ago by the JWT Group, one
of the largest advertising agencies at the time. Following
the acquisition, Hill & Knowlton continued to operate
as an independent entity under the JWT Group. In December
2011, the firm was re branded as Hill+Knowlton Strategies.
will now give you my ideas about finance. In the first place
the Government does not support the people, the people support
The Government is a perpetual
pauper. It passes round the hat and solicits contributions;
but then you must remember that the Government has a musket
behind the hat. The Government produces nothing. It does not
plow the land. It does not sow corn, it does not grow trees.
The Government is a perpetual consumer.
We support the Government. Now
the idea that the Government can make money for you and me
to live on—why, it is the same as though my hired man
should issue certificates of my indebtedness to him for me
to live on.
an 1876 speech by Civil War
Veteran, orator and Republican Party
25th June 1903 a future journalist was born, a man named
Eric Blair, better known as George Orwell. Reading Garrison
Keillor's sublime Writers Almanac today I was reminded
of the quote "In a time of universal deceit, telling
the truth is a revolutionary act."
What a fantastic quote
and how appropriate for this evening and this era.
Except then I did some
research to prepare for this speech and I learned that
according to Quote investigator, Orwell never actually
Orwell in fact could be
quite critical of journalists...He criticized quote
"the all-prevailing schizophrenia of democratic
societies, the lies that have to be told for vote catching
purposes" and "the distortion of the press."
But it was a cautionary
tale— noting that the Axis powers in World War
II "lost the war quite largely because their rulers
were unable to see facts which were plain to any dispassionate
eye. To see what is front of one's nose needs a constant
of CNN speaking at the Los Angeles Press Club, 25 June
Wall Street Journal. 27 June 2017
MYTHS FROM CHILDHOOD.
Foods such as milk and cheese causes phlegm.
Phlegm, or mucous is created by air passages being irritated
by germs, smoke, pollutants and foreign bodies. No scientific
study links food and milk to mucous production (except in
people with allergies). Some of the other foods mistakenly
believed to generate phlegm include oranges, bananas, rice
and even water.
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me a good loser and I'll show you a loser"
often we enjoy the comfort of opinion without the
discomfort of thought."
a time of universal deceit, telling the truth is
a revolutionary act."
course words become obsolete when they are not used
in everyday speech. Look at Shakespeare's plays.
But words never, ever get forgotten."
a better mouse-trap and the world will beat a path to your
Ralph Waldo Emerson
can build it but they don't have to come. Let your
market know the product is there.
BETTER MOUSE- TRAP helps you do it. To do it even better
call The Cheshire Group at
978 475-1478 or visit us at: