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The Better Mousetrap

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More From The Better Mousetrap


MORE FROM THE BETTER MOUSETRAP - ORDER A COPY TODAY!

The popular Morsels From The Better Mousetrap—now revised and updated—makes its debut at the start of 2010 as MORE From The Better Mousetrap: Tips, Tricks & Tales About Corporate Communications For Small Businesses. The book is a collection of short essays that originally appeared in the marketing newsletter of The Cheshire Group, a Massachusetts-based corporate communications firm. Nancy Parsons, the company’s creative director and principal writer, wrote the essays, many based on anecdotes told by the firm’s CEO, Dick Amsterdam.

Nancy Parsons and Dick Amsterdam have been partners in advertising and corporate communications for over twenty-five years. Nancy is the team’s creative director and writer; Dick, who has degrees in electrical engineering and marketing, handles the stuff with decimals and dollar signs. One of the pair is right-brained, the other is left-brained, however they can’t remember which is which, so they simply claim one whole brain between them. This brain, they apply diligently to their clients’ marketing and promotional challenges. They also used it to collaborate on this book. And it’s a good thing they did too, because they have some great stories to tell and a wealth of practical advice to share.

   

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